How to Get On Top of the Google SERP: A Practical Guide

By implementing these on-page SEO techniques, you can improve your website’s visibility on Google and increase your chances of ranking higher in search results. Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results. For how to rank higher on Google, you first need to optimize your website page with relevant keywords. Internal linking is the process of adding links to web pages that lead to other pages on the same website. It’s easy and profitable to build a web of internal links, but some content marketers treat this like an afterthought.

Proven Strategies to Improve Your Google Maps SEO

• Building more backlinks is a key strategy to improve your rankings on Google.
• One task you might find yourself needing to do is ranking items based on certain criteria.
• Announced in and given the nickname of the “Penguin Update”, it was integrated into our core ranking systems in 2016.
• You’ll need to come up with at least 1 way your page will be better than those ranking at the top.

Users expect a pain-free browsing experience, which is why page speed is an important ranking factor. If your pages take too long to load, your bounce rate will increase and your ranking will decrease. You can check yours with GTmetrix or Google PageSpeed Insights.

Step 2: Build Proper Content Brief

There are many reasons why your bounce rate could be high or increasing. However, the biggest reasons are often related to your page’s content. In short, when a certain behavior gets exploited to gain an advantage in the search results, Google is sooner or later going to catch up and penalize it. Each one can suggest a wide variety of keywords based on an initial phrase. Michael DeVault is a career journalist with more than 20 years in media and marketing. He has an extensive background in franchise marketing, having worked with some of the biggest names in franchising, including iconic names like SONIC, Captain D’s, and Fantastic Sam’s.

You touched on it a bit, but alot of stuff out there still preaches keywords in Title, URL, H1/H2, Image Alt Text, etc. This has all changed and it seems will work against you most of the time, and it’s important not to over-optimize your onpage stuff. With Long Tail Pro, I can quickly see that the top 10 sites in Google for business ideas are SEO Anomaly quite authoritative. At a quick glance, I can see that the Average Keyword Competitiveness is 63.

Google Sheets is pretty powerful on its own, but if you want to take things up a notch, consider exploring add-ons. These are third-party tools that integrate seamlessly with Sheets, offering enhanced functionality and more robust options for ranking and data management. To test this theory, we ran a subset of domains from our data set through Alexa to determine site-wide time on site. We then looked to see if there was any correlation between time on site and first page Google rankings. Finally, a long URL tends to point to a page that’s several clicks from the homepage. That usually means that there’s less authority flowing to that page.

Your website’s keyword rankings depend on your content’s relevancy, quality, and usability. Since starting my blog here at NichePursuits.com, I’ve written lots of details about niche sites, how to create them, monetize them, link building tactics, and more. However, I have no one post that overviews the entire process of how to rank a website in Google…that would be easy to consume and understand by someone just getting started. Since Google’s goal is to connect people with the web pages and sites that they’re looking for, they pay a lot of attention to things that increase bounce rate. After all, a high bounce rate indicates a poor user experience. Since Google doesn’t want a reputation of sending people to frustrating, poor-quality websites, sites with slow load times get deprioritized by Google’s algorithms.