Conducting An SEO Audit: The Complete Guide

We do NOT use projection platforms like SEMRUSH to audit – that’s why we shine and that’s why large organisations across the globe trust SEO audits IO for their auditing and strategy development. Beyond that, you can and should rely on Google Webmaster Tools to run reports on your title tags and meta descriptions. Once installed, head to the Search Appearance tab and click on HTML Improvements. Here, Google will give you a handy list of any problems it detects with your titles or descriptions. Overly long, overly short, non-descriptive, and duplicate titles and descriptions are listed, as well as any pages that are missing these entirely. Depending on the number of these that are present, you can open and export a report to show you the full list.

• Alex Chris is a digital marketing consultant, author, and instructor.
• Taking shortcuts to rankings can have serious negative impacts on your Google ranking.
• Check on-page SEO factors such as meta-analysis, user experience, keyword data, page load speed, and much more.
• I’ve not seen noticeable SEO gains from pushing scores much higher than that.
• SEO-Audits.io was founded by Daniel Foley Carter after running an SEO agency and SEO Consultancy for more than 15 years and being presented with hundreds of audits over the years that were just abysmal.
• Check that your heading structure creates a logical hierarchy that both users and search engines can easily follow.

Recover lost traffic & rank, gain new traffic, maximise affiliate revenue. Take a piece—or several pieces—of content you’ve written recently, and evaluate them for quality. Chances are, unless you have a full team of people making regular edits to your website, you won’t need to run this audit often. Your titles and descriptions are static, not dynamic, so once you make a change, that change will likely stay. We offer a freemium model and you can use our service for free within certain limits.

SEO audit tools are used by SEO experts, digital marketers, and website owners to assess website health, search engine visibility, and improve ranking performance. Want to improve your website’s ranking in search engine results pages (SERPs)? A robust set of search engine optimization (SEO) tools can help you with tedious SEO tasks and streamline your processes. After you collect the data and have it in one place, you should be able to see all of the issues that are found on your website pages. If there are any issues with missing title tags or meta descriptions, then we recommend adding them into your source code so you prevent those errors from appearing in the audit report. However, if they don’t affect your SEO performance, then you can leave them out of the report.

Check for HTTPS and Security Issues

Also, check indexed versus submitted in sitemaps—mismatches signal crawl efficacy problems. Now that you know what SEO auditing is all about let me walk you through the entire process of performing a thorough SEO audit. To do an efficient SEO SEO Anomaly audit, you also need a structured approach. Switch to the “Sections” tab to add audit elements to your report.

White Label SEO Audit Reports

Your target audience and business goals will inform the way you define and organize content. You also want to keep in mind user experience and information architecture (IA) when creating internal links. Where would be a genuinely useful place to send a site visitor from a given page? What would bring them closer to purchasing your product or service? We’ll discuss this more in Step 2, but these are good questions to ask yourself when building internal links. This type of SEO audit will involve on-page efforts like image optimization but largely refers to performance metrics like site speed and security.

If you wish, we can provide a cost estimate after the report has been completed. The average analysis takes 30 days to complete, 45 days for extensive websites that have several thousands of webpages. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching.

Price: $45/ mo for the Starter plan, $800 for professional, and $3,200 for enterprise.

Semrush’s On Page SEO Checker can audit your on-page elements at scale. While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong. ​​After categorizing your content, work on the promising pieces to improve their quality. So consider working with a developer who can analyze each page, implement the fixes, and thoroughly test the changes. Google primarily uses the mobile version of your site for indexing and ranking. Underneath, you’ll see a list of reasons why the pages haven’t been indexed.